Oar-some 4N Oxford is just too successful!

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Wow, what a morning we had in Oxford today! I recently took over this group as Area Leader and it was only my fourth visit to 4N Oxford since I joined in 2008 but today’s meeting really was great fun, despite the problems that the venue posed by just being too small! We had 22 people in the room including five visitors – sometimes it feels like a struggle to get one new person along so to have five come all at once was remarkable. I hope they all enjoyed the meeting and got a good feel for what 4Networking is all about – fun as well as business!

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Standing room only at Oxford 4Networking today!

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It literally was standing room only at 4Networking Oxford this morning as 18 people crammed into a space that would have been tight for the 16 it was laid out for! Still, it was fabulous to have so many people there and everyone seemed to have a great morning. Pity poor group leader John Batch (The Flying Doctor), who had the difficult task of breaking up all those 121s … seems there was a lot of business going on!

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Fame …. but not quite what I wanted!

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Because I’m now 4Networking Area Leader for all of Oxfordshire I decided last week to send out a press release to the local papers about the groups. I had to have an angle for the story – that there are four successful groups already isn’t newsworthy enough – so I adapted one of the official 4N press releases to suit the purpose, changing “New group leader” to “New area leader” – but essentially the bulk of the article was about how fab 4Networking is.

Well, see for yourselves, this is what I sent:

Business networking organisation appoints new local area leader

National business networking organisation 4Networking has appointed a new Area Leader to grow and develop its breakfast groups in Oxfordshire.

Alison Neale, of Proof Fairy Publishing, says: “I’ve been a member of 4Networking for a while now and the unique format and style just suit me so well that when this opportunity came along I leapt at it.

Read the rest of my press release and see the final web article here

Promotion within 4Networking!

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I’ve been promoted!! I can now proudly say that I am the Area Leader for 4Networking Oxfordshire!

I first joined 4Networking in the autumn of 2007. At the time I was publishing a local magazine and after making contact with a neighbouring magazine editor, Stefan Thomas, he pointed me in the direction of 4N. It was my first experience of business networking and I was a little wary about going along, but took myself out of my comfort zone, made the effort and loved it. Since then I’ve continued to visit groups regularly as a member but also became Marketing Assistant (spreading the 4N word to get new members along), then Operations Assistant (confirming bookings and ensuring the meeting runs smoothly), then Group Leader (running the Faringdon meeting every fortnight) and finally Area Leader for two of the Oxon groups.

However, following a bit of a reorganisation I am now Area Leader for all four Oxfordshire groups – Abingdon, Faringdon, Oxford and Witney. That means I’m responsible for organising four meetings a fortnight, training and supporting four teams and making sure that my members, passporters (members from other parts of the country) and visitors have a great breakfast networking experience.

What I like about 4Networking is the format, the people, the atmosphere … in fact, everything! All the groups are friendly and welcoming – visitors are always greeted warmly, have the meeting format explained to them and are introduced to other people, rather than being left to fend for themselves. Every breakfast meeting includes open networking, an introduction round and three ten-minute appointments, meaning that once you know who everyone is, you can actually sit down and talk to those people you want to get to know better. In fact, 4Networking’s ethos is “Meet, Like, Know, Trust” – on the grounds that when you meet someone you are unlikely to do business with them till you like, know and trust them – so meetings are focussed on developing existing relationships as well as forging new ones. There’s also a 4sight slot – which is an insight, not a sales pitch, into an interesting area of someone’s work or life. Recent 4sights have included inspiring stories of courage, thought-provoking business tips, martial arts demonstrations and even a Xmas panto!

The local breakfast meetings are complemented by a very active website and forum, where members from all over the UK (there are over 20,000!) get together to exchange business ideas, advice and support, as well as have a laugh along the way. For anyone who runs their own business and feels isolated or lonely at times, it’s the perfect alternative to the water cooler culture found in many workplaces!

The best part of 4Networking, though, is that it is unfussy, has few rules and is FUN. Meetings are not staid and dull but lively and enjoyable.

It’s now up to me to make sure that the 4Networking groups in Oxfordshire continue to grow and develop and bring business and social benefits to the members. It’s a challenge, for sure, but one I relish. I’m proud to be part of 4Networking.
www.4networking.biz

4Networking

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I first came across 4Networking in autumn 2007; I was introduced to it by Stefan Thomas of Real Marketing, who was at the time publishing a local magazine similar to my own Community Times. I visited the Faringdon group, joined up, and went to a few more meetings. However, I didn’t quite “get it” – I was trying too hard and didn’t see much success.

Personal circumstances meant that when my trial membership lapsed I didn’t re-subscribe, but then in September 2008 I did rejoin, but this time with a different plan in mind – I wanted to go simply to meet people and make some friends and business contacts; if any business came as a result of that so, much the better.

And guess what? It worked. Six months on I have gained two regular proofreading clients and several new advertisers for my magazine. More than that though, I have met dozens of interesting, inspiring people and have made friends with many of them. I’ve also done business with several, and know who to go to when I need services in future.

4Networking is a very different way of doing networking – rather than going for the hard sell, it encourages people to MEET each other, get to KNOW each other, LIKE each other and eventually TRUST each other enough to do business. It’s no quick fix … more a slow-burning process, but one that reaps far more than straightforward sales.There are around 200 groups all over the UK, as well as an active, informative and entertaining online forum. 4Networking makes sense … give it a try!